A prime example of a project embodying Vietnamese DNA, as he mentioned, is the Sojo Hotels chain designed by TTT Architects in 2021 — a smart hotel model focused on comfort and essential service quality. Alongside its modern conveniences, many Vietnamese elements are subtly woven into the space: from the traditional layout of beds placed against the wall, to communal areas that evoke the warmth of family gatherings, and furniture pieces inspired by local crafts and culture.Even the Vietnamese language itself became a source of design inspiration, with the word “Ơi” and the tonal marks — sắc, huyền, hỏi, ngã, nặng — creatively translated into interior details. Interior details of Sojo Hotel were inspired by the Vietnamese language. Photo: TTT Corporation. “As designers, I believe all we need to do is draw from the Vietnamese essence within ourselves — to turn our love for the land and its culture into the language of interior design,” the architect shared passionately. “We should deepen our understanding of Vietnamese tangible culture to appreciate it more and avoid confusion with our neighboring countries. It’s also time to let go of the unnecessary insecurity about being part of a young interior design industry. The country is changing every day — and so are Vietnamese designers.” Architect Le Huy Truc is currently the Design Director and Deputy General Director of TTT Corporation, with nearly 20 years of experience in architecture and interior design. He has been recognized as an Outstanding Young Architect and has received multiple National Architecture Awards for his work. As an active member of the Vietnam Interior Design Association, he regularly shares his expertise on professional forums and industry publications. Written by: Duong Đoan Source: https://www.elledecoration.vn/cultural-special/people/kts-le-huy-truc-dna-viet-trong-thiet-ke-noi-that
Interior details of Sojo Hotel were inspired by the Vietnamese language. Photo: TTT Corporation. “As designers, I believe all we need to do is draw from the Vietnamese essence within ourselves — to turn our love for the land and its culture into the language of interior design,” the architect shared passionately. “We should deepen our understanding of Vietnamese tangible culture to appreciate it more and avoid confusion with our neighboring countries. It’s also time to let go of the unnecessary insecurity about being part of a young interior design industry. The country is changing every day — and so are Vietnamese designers.” Architect Le Huy Truc is currently the Design Director and Deputy General Director of TTT Corporation, with nearly 20 years of experience in architecture and interior design. He has been recognized as an Outstanding Young Architect and has received multiple National Architecture Awards for his work. As an active member of the Vietnam Interior Design Association, he regularly shares his expertise on professional forums and industry publications. Written by: Duong Đoan Source: https://www.elledecoration.vn/cultural-special/people/kts-le-huy-truc-dna-viet-trong-thiet-ke-noi-that