As Vietnam continues to affirm its position as one of the world's leading furniture exporters, understanding the different export models becomes essential for any business growth strategy. Among them, the two most common approaches are project-based furniture export and mass-produced furniture export.

Although both furniture export models aim to bring Vietnamese products to the international market, they differ significantly in terms of target customers, production processes, quality requirements, and development strategies. To help you make the right choice for your projects, this article will provide a detailed analysis of these two export models and suggest how to choose based on your actual needs.

Source: The Four Points Sheraton hotel project executed by TTT

1. What is project-based furniture export?

Project-based furniture export is a form of supplying products based on customized orders for a specific construction project or a chain of projects, such as:

🔹Hotels, resorts, and high-end hospitality projects

🔹F&B chains (such as Starbucks, Highlands, KFC…)

🔹Residential, office, school, and hospital projects

In this model, both design and production are highly customized, based on interior design drawings and the specific standards of each investor. Each project typically requires a large volume of uniform products to be manufactured in a short period of time, with stringent quality and inspection requirements.

Benefits for clients when choosing project-based furniture export:

🔹Flexible design tailored to specific requirements, ensuring consistency with the overall project concept

🔹Easy quality control, as all products are centrally produced under unified standards

🔹Compliance with strict international furniture standards, including durability, material safety, and environmental certifications (FSC, CARB-P2, etc.)

🔹Time and cost savings in management by working directly with a turnkey supplier – from design and production to delivery and installation

🔹Guaranteed construction timeline, especially crucial for chain projects or developments with fixed opening deadlines

Choosing the Right Partner – The Key to a Successful Project-Based Order:

🔹Choose a reputable manufacturer with experience in international projects – this is a key factor in ensuring quality and meeting deadlines

🔹The implementation process is often more complex, requiring close collaboration between both parties on everything from drawings, design samples, and material selection to production supervision and installation

🔹Initial time and cost investment may be higher, but it brings long-term benefits through greater durability, consistency, and superior aesthetics

Source: The Four Points Sheraton hotel project executed by TTT

2. What is mass-produced furniture export?

Mass-produced furniture export is the form of manufacturing and supplying fixed product lines, produced in large quantities based on pre-designed models, and then exported to:

🔹Overseas furniture retailers (IKEA, JYSK, etc.)

🔹Global e-commerce platforms

🔹Distributors and furniture agents abroad

With this model, the production process is optimized and standardized, suitable for companies with large-scale production capacity, good control over material costs, and warehouse operations.

🔹Production capacity: Does the factory have the ability to customize or only run on a production line?

🔹Brand positioning: Do you want to develop towards premium services or mass-market offerings?

🔹Market strategy: Are you targeting project chains or expanding international distribution networks?

Some large furniture companies today choose to combine both models to diversify revenue streams and optimize factory capacity.

3. TTT Corporation – A Reliable Partner in Project-Based Furniture Export

With over 33 years of experience in interior design, production, and construction in Vietnam, TTT Corporation is proud to be one of the trusted furniture suppliers for luxury hotels and resorts around the world. We specialize in project-based furniture export, meeting the strict requirements of large-scale projects such as hotels, resorts, restaurant chains, international schools, and high-end residential buildings in various countries, from Southeast Asia to the Middle East.

With a modern furniture manufacturing facility, advanced technology, and a highly skilled team, we are able to produce custom furniture with flexible scale. Our strict quality control process ensures that every product meets international standards, fulfilling the expectations of investors and operators of luxury hotels.

Source: The Four Points Sheraton hotel project executed by TTT

Conclusion

If you are looking for a reliable project-based furniture export partner, specializing in providing furniture for luxury hotels and resorts worldwide, TTT Corporation is the ideal choice. With practical experience from projects like Delta Hotels Chicago O'Hare Airport, Georgia Hotel_VO, Marriott Albuquerque, and many other international projects, we are committed to delivering comprehensive, cohesive, and on-time furniture solutions.

Let TTT Corporation accompany you in bringing your high-end interior projects to life, meeting international standards and always on schedule.